LOGIC Captures #1 Position For Electronic Cigarettes In Total U.S. Unit Share

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POMPANO BEACH, Fla., Aug. 13, 2014 /PRNewswire/ — LOGIC Technology, makers of premium electronic cigarettes, announced today the latest results from Nielsen’s C-Track Database, indicating that the brand has captured the #1 position in the U.S. for unit share in convenience stores nationwide. Additionally, LOGIC continues to maintain a strong hold on the #2 rank for dollar share across the U.S.

Currently, LOGIC leads the category in total U.S. unit share at 24.3%. In total U.S. dollar share, LOGIC holds the #2 rank at 22.9%. The Nielsen data confirms LOGIC’s strong market presence as it approaches the #1 position overall within the electronic cigarette industry in the U.S.

“The latest Nielsen Brand Rank report further solidifies our place within this dynamic industry, and we are thrilled to claim the #1 position for total U.S. unit share,” said Miguel Martin, President of LOGIC Technology. “We are particularly pleased that during a period where we experienced significant competitive product launches, LOGIC retained a 62.8% share of the Northeast C-store segment, as well as experienced growth in units and dollars sold. We would like to thank our retailers and wholesalers for their tremendous support of our programs and products.”

 

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